Donutful

What if there was more room for flavor—the kind that makes you smile? Some donuts follow the recipe. Ours chose a different path. Baked, not fried. Made with 25% less sugar
than the leading sweet baked goods.

We insisted on better ingredients, with no artificial colors or flavors because anything else felt like cutting corners. You deserve nothing less. Soft. Moist. Delicious. Made for people who know what they love.

100% Real Donut
All the delicious flavors you remember, without the weird stuff.
0% Junk

NO artificial colors, flavors, or sweeteners.

25% Less Sugar

Real sugar, just enough, for a perfectly balanced treat.

Brown donut shaped blob that reads: Non GMO

Cage-free eggs, unbleached flour, sustainable ingredients.

Pink Sprinkle Dipped Mini Donuts

Cute, colorful, and impossible to resist, this mini donut is topped with a playful pink glaze and rainbow sprinkles for a sweet treat that’s love at first bite. It’s a hole lot of happiness in a tiny donut.

25% Less Sugar

Baked not Fried

Non-GMO Ingredients

No Artificial Colors or Flavors

Chocolate Dipped Mini Donuts

A classic never goes out of style, especially when it’s this tasty. Soft, golden dough covered in rich chocolate glaze? Yes, please. It’s poppable, snackable, and just the right size to pretend you're only having one. Go ahead, be a little sweet and a little sneaky.

Made with Real Chocolate

Unbleached Flour

Real Sugar

Cage-Free Eggs

Chocolate Chip Mini Donuts

Baked with love and loaded with melty chocolate chips, this mini donut is the chip off the sweetest block! Soft, comforting, and totally snackable, it’s perfect for brightening up your day, no ifs, ands, or chips about it.

25% Less Sugar

Baked not Fried

Non-GMO Ingredients

No Artificial Colors or Flavors

Find us in Your Favorite Stores

Brownieful is available nationwide at all Target locations.